The Role of Social Recruitment in Today’s Hiring Landscape
The Role of Social Recruitment in Today’s Hiring Landscape

By Chai Fook Tien

Posted on 14 August 2015

HR solutionsHR strategiesjob distributionsocial recruitment
Social media is playing an increasingly important role in the world today. With users numbering in the hundreds of millions, it is difficult to ignore the potential of these networks as corporate recruiting tools.

According to a recent Employer of Choice (EOC) survey for local jobseekers conducted by CareerBuilder Singapore, 26 per cent of respondents claim to use social media in the job search. This is quite a significant number, and it’s only set to grow in the future.

Utilising social media channels and social media networks to recruit talent is referred to as “social recruiting” (AKA “social hiring” and “social media recruiting”). One of the most apparent benefits of social recruitment is the access to a wide network of connections. The reach of a job posting you make on social media is not solely limited to your own contact list – they act as hubs for access to secondary connections, and the secondary connections act as hubs of access to even more connections, so on and so forth.

Not only does social media recruiting enable a company to access a vast pool of potential talent, but it also allows a recruiter to get to know a candidate before sending an interview invitation. One major pro of social recruiting is the ability to create inexpensive and exceptionally targeted ads. Recruiters have the ability to target audiences based on age, sex, location, and even keywords with targeted ads. This ad will appear only to those users fitting the specification.

Social recruitment can be as simple as making a job posting on your company’s social media platforms. However, you will not be able to fully exploit this new recruiting tool to its fullest potential just by doing that.

This is where social recruitment software comes in. Social recruitment software such as BroadBean automates the recruitment process, saving time and manpower by distributing job ads to various social media channels. They also allow companies to monitor operations all from a single screen or application, consolidating all the information in order to make social recruitment simple and easy.

With the world becoming more and more technologically-inclined, social media becomes increasingly important in the recruitment landscape. So start learning how you can leverage social media in your recruitment process.
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