2015 Employers of Choice: A CareerBuilder Singapore Survey
2015 Employers of Choice: A CareerBuilder Singapore Survey

Posted on 14 July 2015

If there is anything to take away from the labour market report released by the Ministry of Manpower (MOM) in June 2015, it is that the employment landscape in Singapore remains largely unchanged. The low citizen unemployment rate and the tightening of the foreign work pass structure continue to contribute to the lament of today’s employers.

There is thus an increased need for employers to understand the desires of today’s millennials in order to successfully attract them to their organisation. One way this understanding is gained and tapped on is via the CareerBuilder Singapore Employers of Choice (EOC) survey (formerly known as the JobsCentral Employers of Choice Survey). This survey measures the career expectations and employment preferences of local jobseekers (Singaporeans and Permanent Residents), insights of which can remarkably help employers identify what exactly makes an employer of choice.

A Look at Private Employers of Choice

Google remains an organisation that draws envy from both employers and employees outside of the organisation. Non-Google employers have tried to model their benefits after Google’s – think sleeping pods and imaginative open-concept offices – to try and match up to Google’s standards. On the other hand, non-Google employees marvel at the multitude of rich benefits Google employees receive. Its strong branding leaves no room for surprise that Google is the most popular private employer. 

Aviation giants Singapore Airlines and Changi Airport Group have also successfully retained its strong positioning in the eyes of local jobseekers, as evident in their 2nd and 3rd spot in the Private Employers of Choice list respectively.

Public Employers of Choice

On the public employment landscape, the Monetary Authority of Singapore has risen up the ranks significantly, from being the 17th most popular government-linked employer last year to taking the top spot this year.

Down the list, the Singapore Tourism Board maintained its position as 2nd most popular Government-linked Employer of Choice. Furthermore, the Health Promotion Board and the Central Provident Fund Board both snagged third place in the list.

Other governmental organisations that made significant progress include the National Library Board, Housing Development Board and the Ministry of Social and Family Development.

10 Most Popular SMEs

SMEs play a key role in growing Singapore’s economy. They employ 70 per cent of our workforce and contribute about 50 per cent of our GDP. These SMEs foster a fast-paced work environment and require driven individuals to ensure the smooth running of their processes. This year, we see global environmental solutions company Hyflux take the top spot in the list of popular SMEs, as voted by local jobseekers.

Private education provider, MDIS, climbed 13 places to rise to the 2nd place this year, while former #1 SME Employer of Choice, Charles & Keith Group drops down 2 places to rank at #3. Healthcare providers in Singapore also made a strong show by taking 3 out of the Top 10 places, with Pacific Healthcare making a leap of 10 spots to land at the 8th place.

But knowledge of these rankings is somewhat insignificant without the element of reason. What are some attributes that have anchored these organisations to their high positions, and propelled others up the ranks? In our next blog post, we will explore the kind of attributes that make an employer of choice, as voted by our respondents. 
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